Parramatta Lanes, renowned for turning the city’s streets, laneways and car parks into a vibrant playground of food, music and art, celebrated a historic year. After attracting 200,000 attendees in 2024, the festival set a target of 220,000 for 2025. That figure was surpassed by the third night, with final attendance reaching 335,000 visitors over four nights, firmly establishing the festival as a premier urban cultural experience.

Haein transformed her bold, character-driven aesthetic into a large-scale installation that overlooked festival-goers, serving not only as the hero artwork for the 2025 event but also as the defining image across the festival’s promotional materials, including tote bags and t-shirts.